Training on the topic - practical digital marketing

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A practical digital marketing training was held in the business union "Georgia Employers' Association" (GEA), which aimed to improve the skills necessary for the development of modern communication methods for company representatives. The training was loaded with practical and group interactive exercises. Based on the discussion of the examples of their own companies, the participants identified the pros and cons of the current situation and made plans for successful positioning in the direction of digital marketing in the future. In particular, the following topics were discussed: Digital Marketing 101 Web Page Types and Architecture How SEO Works, Optimization, Simple Auditing Social Media Channels and Tools Google Adword, Google Analytics Facebook Ad E-mail Marketing At the end of the training, the participants were awarded GEA certificates. It should be noted that the importance of digital marketing is increasing day by day, therefore, it becomes necessary to adapt both the business development strategy and marketing tools to new trends, as well as the adaptation of international practice to the local market and specifics. The Association of Employers of Georgia systematically offers trainings to the business sector on topics relevant to them.