PR strategy and tactics planning, reputation management

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Business association organized by GEA Training Center 2016 On September 19-20, a training was held on the topic "PR strategy and tactics planning, reputation management", which was led by PR and integrated communications specialist, Doctor of Social Sciences Eldar Pirmisashvili. The purpose of the training was to study public relations strategy, tactics and management techniques, namely: What is the importance of public relations for the organization, and what methods and means are used by PR specialists in PR activities; What is the importance of aligning the goals and objectives of the organization with the image strategy of the organization when planning PR activities; How to identify an issue and draw up an actionable public relations plan. GEA certificates were awarded to the training participants. It should be noted that the GEA business association systematically conducts trainings for the training of personnel of member and partner companies.